The topic of Artists branding in Ghana seems to be running through all the interviews of www.233times.net since showbiz fans in Ghana are disgusted by the worse branding Ghanaian Celebrities send out to the International market. Various stars have shared their thoughts on Ghanaian Celebrity brands; some see it to be improving, others posits that, until the stars bring out better brand, they will still receive the peanuts for endorsements.
Duo Sound Engineers, Cash 2 and Ray of Globe Waves have shared their thoughts on the best branded Artists in Ghana. In a video interview with them, they mentioned that, Artists branding in Ghana is ascending as compared to some years back. The sound mixing demon, Cash 2, hurriedly added that, to be well branded involves a lot of investments as well as learning. In his view, good branding does not come easily as there are a lot to compliment with.
Ray in his opinion seeW branding as a subject Artists should not overlook since appearance is not a choice. Ray, the keyboard ‘Messi’ in the Globe Waves Studios mentioned that, “4X4 are the best branded Artists in Ghana”. He added that, they really know what they are doing “and that is not to say the others do not know what they are doing”. Cash 2 mentioned other names as “Sarkodie, Becca, Ruff n Smooth, VIP” as the best branded Ghanaian Artists.
To the CEOs of Globe Waves Entertainment, Cash 2 and Ray, “Sarkodie, 4×4, Becca, VIP and Ruff n Smooth” are the best branded Artists in Ghana, readers can buy into it or argue it out.
Author: Nana Kwesi Coomson (www.233times.net)