Brazilian Tourism Board says World Cup T Shirt by Adidas promotes prostitution

Posted on February 26, 2014February 26, 2014
by Nana Kwesi Coomson
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Sports brand adidas have accepted a request from Brazil’s tourism board to stop selling two T-shirts it marketed ahead of this year’s World Cup because they encourage sexual tourism.

One shirt shows a bikini-clad woman with open arms on a sunny Rio de Janeiro beach under the word-play “Looking to Score.”

The other has an “I love Brazil” heart resembling the upside-down buttocks of a woman wearing a thong bikini bottom.

Adidas said the shirts would not be sold anymore, adding in a statement that they were from a limited edition that was only on sale in the United States.

The shirt designs touched a nerve in Brazil, where people often complain about foreign stereotypes of Brazilian sensuality.

They also irked Brazil’s government, which is campaigning aggressively to shed the country’s reputation as a destination for sex tourism.

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ABOUT: Nana Kwesi Coomson

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An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

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