Elikem Kumordzie should know Ghanaians are more discerning now

1493663368591_1172292620874Elikem is quoted “I initially didn’t want to make this information public but people are getting figures wrong so I want to correct it. The lobola (bride price for a traditional marriage in Zimbabwe) was 25,000 US Dollars. A deposit of 20,000 US Dollars was paid on Saturday and the 5,000 US Dollars balance is to be paid by the white wedding” lol, hahahahahhahahaha, story for the gods.

For clarity, Elikem ‘bought’ Pokello GHC 110,500 ($1 = GHC4.42). I remember when an Artiste firmed a GHC 9,000 deal with a telecommunication company in Ghana and he told me to do the amount GHC60,000 because Ghanaians will see him cheap. “How will workers of the telco who are aware of the amount involved see my medium?” “Can the telco take any legal action against me and my medium for not reporting/stating the right amount involved?” and other questions I asked myself.

The Ghanaian stars are preoccupied with living in hype that is why more than 90% of them are renting and don’t have houses of their own. They will spend so much on creating a wrong impression in the minds of Ghanaians and suffer indoors. Allow me to quote Paedae of R2Bees “Fame is a shame if you can’t afford a living.”

Elikem and Pokello won a sponsored holiday trip worth some $10, 000 for their romantic gestures whilst in the Big Brother Africa House. The prize package included: A five-night, all expenses paid stay in a luxury room at the Sarova White Sands Hotel in Mombasa, Kenya, two return air tickets courtesy of Rwanda Air as well as spending money. Supposing they even gave all the $10,000 to them, would Elikem even have that amount to spend on bride price?

He might have spent a great sum of money on the Iobola but the truth is that for someone whose fashion business is on a knee-jerk support, whose building where his business operates will collapse at the strongest echo from a whistle, common sense would demand that, the actual marriage is not the ceremony but the life after the ceremony so he would not even pay 10% of that amount on a bride price.

The rumour mill has it that, Pokello’s family are wealthy and she could afford to buy 4 houses at the luxurious Trassaco Valley anytime she wants to so she could have supported Elikem to spend that amount on her.

Pokello’s family would be amongst the richest in Zimbabwe since $ 1 = 35,000,000,000,000,000 Zimbabwean dollars. No calculator could even solve this.

Elikem should know that, the Ghanaian is more discerning now and would not swallow just anything from any popular person. The comments I received on social media after updating the news with the headline ‘I paid $25,000 as Pokello’s bride price – Elikem‘ convinced me.

If he quoted that amount for publicity, then it makes sense and he has been successful with it.

NB: $25,000 is becoming cheap to Ghanaian stars lately, Sarkodie also gave Ace Hood $25,000 right?

Author: Nana Kwesi Coomson (www.233times.net) @nkcoomson on Twitter

ABOUT: Nana Kwesi Coomson

[email protected]

An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

View all posts by: Nana Kwesi Coomson  

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