FIFA gets new World Cup sponsor

FIFA has filled the first of 20 sponsor slots for the 2018 World Cup in a new program that stalled during its corruption crisis.

FIFA says Russian bank Alfa-Bank has bought one of four European slots in a ‘Regional Supporter’ category.

The deal announced Monday continues a trend of new FIFA sponsors all coming from China and Russia.

The value of the deal was not disclosed.

The regional program also offers four sponsor slots for each of Asia, the Middle East and Africa, North America and South America.

FIFA says it is “currently in discussions with various companies in the five regions.”

It replaces the national supporter category which sold eight packages to Brazilian companies for the 2014 World Cup and just six in South Africa for 2010.

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ABOUT: Nana Kwesi Coomson

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An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

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