Social Media Dos and Don’ts for 2019

How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019?

Observe these dos and don’ts.

The dos:

1. Think before you post.

What you post on your personal social media accounts can affect how people view your company. Think carefully about how posts that issue commentary on hot-button topics like religion, politics or gender issues might impact your relationships with customers, vendors and others in the business community.

2. Let your voice be heard.

On your blog and social media channels, let your readers see your personality shine through. Many people follow bloggers because they like what the writers are saying and how they’re saying it. Share your unique insight and strike a conversational tone that engages readers.

3. Be real.

Show your audience that you have real people behind your logo. It will make it easier for them to relate to your brand.

Some ways to do that are to introduce members of your team, show videos with “behind the scenes” glimpses of your staff doing what they do best and taking photos of your team at special events and activities. Also, consider promoting the personal brand of your business owner or a high-level manager to put a face to your organization. Many brand managers find it’s an effective way to facilitate loyalty and trust.

4. Set realistic expectations.

Realize that social media alone can’t grow sales.

Yes, it can help to build your brand reputation, generate awareness and increase visibility of your business. However, many other areas of your company impact customer acquisition and revenue growth.

Examples include the performance of your website, the quality of your products and services, your sales team’s skills and your customer service. You must pay attention to your business as a whole for social media to succeed.

5. Write for your readers.

Focus your content on what will help your audience and write it in a way that they will understand it. Simplifying your content doesn’t mean you have to dumb it down, but you should avoid overly complicated wording and sentence structure.

6. Personalize your outreach.

Customers expect that brands will tailor deals and discounts to their unique interests and needs. Consider embracing the potential of targeted advertising and retargeting campaigns on social media to cater to the demand for individualized content and offers.

The don’ts:

1. Don’t engage with haters, trolls, and other negative influences online.

Battling them is—and always will be—a lost cause. If you do, you’ll waste time, energy and creativity that you could be using to build your brand and serve your customers.

2. Don’t try to be everywhere and do everything.

Not every social media platform will deliver results for your business. By trying to maintain too many channels, you’ll become overwhelmed and dilute your effectiveness on those that matter most. Stay active only on the accounts that give you the best return on your time and effort.

3. Don’t post without proofreading.

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ABOUT: Ellsamwise King

mccamuel88@yahoo.com

A Civil/Structural Engineer & Freelance Blogger, Journalist, Social Media Mogul, Digital Marketer, Entrepreneur, and Philanthropist. CEO of Skyline Consortium & 9189 Media Consult and Co-Founder of Team Sarkodie. An alumnus of Prempeh College where he read General Science. He holds a first degree in Bachelor of Science from the Kwame Nkrumah University of Science and Technology. His mentors are Alvar Alto, Rupert Murdoch, Piers Mogan, Mensa Otabil, Bernard ElBernard Nelson-Eshun. Blogs for; http://www.233times.com | www.paemuka.com | http://www.playmusicgh.com | http://www.muzikiq.com | http://www.brandsaid.biz . Social Media Manager for Eon3 Group | BrandsAid | Kings Crown Media | Carabao Africa Ghana & Africa | Calvary Temple - ICGC | Team Sarkodie | Muzik IQ | Kwaw Kese Please inquire more via Email: mccamuel88@yahoo.com | mccamuel87@gmail.com Instagram & Twitter: @wise_tskd Facebook: Ell Samwise LinkedIn: EllSamwise King Dogbe

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