Kasa for Safety Campaign Expands to Ashanti Region, Igniting Road Safety Culture in Kumasi

• Posted on May 20, 2025May 20, 2025
• by Nana Kwesi Coomson
• Comment

On May 9th and 10th, 2025, Kumasi—the vibrant heart of the Ashanti Region—experienced a powerful shift in how road safety is perceived and practiced. The Kasa for Safety campaign made a landmark stop in Kumasi with activations at two of the city’s busiest transport hubs: Kwame Antwi Station and Kejetia Station.

The atmosphere was charged with purpose as the Kasa for Safety team, backed by a spirited group of local volunteers, rolled out bold interventions—educational sessions, direct driver-passenger engagements, and the placement of over 400 striking stickers inside trotros and long-distance buses. These stickers serve as daily reminders for passengers to speak out when they witness dangerous driving, reinforcing the campaign’s simple yet life-saving message: “Silence isn’t safe. Kasa for Safety.”

“We’re building a culture where speaking up is no longer seen as disrespect—it’s seen as responsibility,” said Akosua Afriyie Osei-Appaw, co-founder of Impact Sync. “Kasa for Safety is about empowering everyday people to take control of their safety. When passengers speak, drivers listen—and lives are protected.”

Since its launch in July 2024, the campaign has made impressive strides, engaging transport users in Greater Accra, Western, and now the Ashanti Region. So far, approximately 2,300 stickers have been placed across more than 10 major stations, reaching an estimated 300,000 passengers.

In Kumasi, drivers welcomed the initiative with open arms, engaging in meaningful conversations about hazard perception and how to receive feedback from passengers without confrontation.

“We often hear passengers don’t respect us,” shared one driver. “But this campaign shows that communication is key. If we understand each other better, accidents can be avoided. This education is long overdue.”

Passengers, too, opened up, sharing personal stories and frustrations. 

“I’m a mother of two—when I get into a trotro, I think of my kids,” shared Ama, a passenger at Kwame Antwi Station. “If a driver is being reckless, I can’t afford to stay silent. These stickers are a powerful reminder that our lives matter.”

Beyond the stations, the Kasa for Safety team met with the Ashanti Regional Chairman and Regional Deputy Guards Commander of the Ghana Private Road Transport Union (GPRTU). The discussions focused on strategies to institutionalize road safety education at the grassroots level.

“Kumasi has been one of the most responsive regions so far,” noted Yaw Tweneboah Kodua Odoom, co-founder of Impact Sync. “The leadership of GPRTU here understands that road safety is not just about rules—it’s about culture. And culture starts with conversations.”

With support from partners such as D-Prize, Star Oil, and Best Auto Solutions Ghana, the campaign has not only gained traction but also credibility. Their commitment has enabled wider reach and deeper impact at each activation point.

This latest engagement marks a significant milestone in the campaign’s five-year vision to reach all 16 regions of Ghana. And while the campaign is growing, its core remains clear:

“It’s about shared responsibility,” Akosua emphasized. “Whether you’re a driver, a passenger, or a union leader, you have a role to play in making our roads safer. One voice can make a difference. Together, we can make silence the real danger—not speaking up.”

Kasa for Safety is more than a campaign—it’s a movement. And in Kumasi, that movement is gaining powerful momentum.