MUSIGA launches UNESCO/ECOWAS supported Covid-19 campaign

The Musicians Union of Ghana (MUSIGA) is launching a new campaign to support national efforts to curb the spread of COVID-19.

The campaign is supported by the Ministry of Information, the National Commission on Culture, United Nations Educational, Scientific and Cultural Organization (UNESCO), and the Economic Commission of West African States (ECOWAS).

The launch is scheduled to take place on Thursday, March 11.

The initiative is at the instance of ECOWAS and partners to use culture and the creative arts of member states to create much needed awareness and promote COVID-19 prevention messages, key to preventing and limiting the spread of the virus.

The campaign involves the release of a song, music video and video messages by Ghanaian artists through local media.

The song features Vodafone Ghana Music Awards (VGMA) 2020 Songwriter of the Year and International Organisation for Migration Ambassador, Kofi Kinaata; VGMA Gospel Song of the Year winner, Celestine Donkor; the Golden Voice of Africa, Pat Thomas and multiple award-winning artiste, Amandzeba.

Other artists on the track include highlife singer, Adane Best and ace SDA songsmith, Samuel Kofi Agyemang.
According to the Acting MUSIGA President Bessa Simons, the campaign is the Union’s contribution to the fight against COVID-19 and its impact on Ghana.

“The campaign began with support from the Ministry of Information to record the song, music video and messages and UNESCO helped us to finish the recordings and publicise the material.”

On his part, the UNESCO Representative in Ghana, Abdourahamane Diallo noted that Ghana has been one of the first countries to implement this UNESCO/ECOWAS joint support initiative.

The Executive Director of the National Commission on Culture (NCC), Madam Janet Edna Nyame indicated that, “The support from UNESCO to the Commission and our affiliated organizations to combat the ravages of COVID-19 is indeed very welcome. There is the need to educate our people on how to prevent the virus from spreading.”

-Showbiz

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ABOUT: Nana Kwesi Coomson

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An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

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