Japanese pay $55 per hour to learn smiling

Some Japanese students are now taking classes from professional instructors to learn how to smile after getting accustomed to wearing masks.

Over three years since the pandemic started, the demand for smile coaching services in the country has surged as more people try to get used to exposing their faces in public after the government relaxed its mask requirements in March.

“I hadn’t used my facial muscles much during COVID so it’s good exercise,” Himawari Yoshida, a 20-year-old art student, told Reuters.

Such gap is where smile instructors like Keiko Kawano come in to bridge in order to ensure that the Japanese get back their smiles after a protracted period of face-masking.

“People have not been raising their cheeks under a mask or trying to smile much,” Kawano told the New York Times in early May. “Now, they’re at a loss.”

Students like Yoshida attend smile lessons hosted by Kawano as part of their school’s efforts to prepare students for the working world.

Kawano, a former radio host, runs a company called “Egaoiku,” which translates to “Smile Company,” per Reuters.

She started out teaching smiling at a gym before she transitioned into coaching employees from corporate clients, including IBM Japan, the New York Times reported.

A private, hour-long lesson with her costs 7,700 Japanese yen, or $55, per Reuters.

“A typical smile lesson starts with checking your current smile,” Kawano told Insider. Next, Kawano will show her students the shape of a smile that she calls the “Hollywood smile,” and have them try to mimic it.

“However, I know that the facial muscles do not move as expected,” Kawano said. “We will do exercises to shorten and stretch the muscles of the cheeks and create a beautiful mouth shape.”

For those who want to be a smiling coach like her, Kawano also offers one-day training workshops for 80,000 Japanese yen, per the New York Times.

She told NYT that while her business was hit by the COVID-19 pandemic, she still had the occasional client. Her business, however, boomed after the mandatory mask mandates were lifted.

Source: vanguardngr

POST TAGS

ABOUT: Nana Kwesi Coomson

[email protected]

An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

View all posts by: Nana Kwesi Coomson  

Leave a Reply

Your email address will not be published. Required fields are marked *

ABOUT 233TIMES

233times is a Ghanaian media house which serves as a major source of exclusive interviews ,music and video downloads, news and more.

233times reports on major events,news covering entertainment, politics, sports, business, technology, etc from within Ghana, Africa and beyond.

We have a platform for the amateur artistes to portray their staggering talents ...more...

CONTACT US

For further enquiries, please contact us via our contact us page link: CONTACT

WE ON SOCIAL MEDIA. FOLLOW US


To advertise with us or make enquiries, please visit 233times.net/advertise or call Selorm (Selorm) | Selorm (Nana Kwesi)