Jay Z’s integrity as an Artiste questioned
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A survey of more than 1,000 millennials says that Jay Z’s partnership with Samsung was 2013’s second-least popular celebrity marketing deal among consumers aged 13-31.
Jay Z’s integrity as an artist is being questioned by millennials, according to a story on businessinsider.com.
Celebrity branding expert Jeetendr Sehdev’s research found that the Brooklyn rapper “scored 70% lower in the categories of trustworthiness and honesty than did celebrities like Morgan Freeman and Jennifer Lawrence, an issue Sehdev chalks up to Jay’s intense focus on making money seemingly however he can,” per businessinsider.com.
A survey of more than 1,000 millennials says that Jay Z’s partnership with Samsung to release hisMagna Carta Holy Grail album was 2013’s second-least popular celebrity marketing deal among consumers aged 13-31, the story says. Justin Beiber’s pact with OPI was the most unpopular.
“Millennials question the exact nature of Jay Z’s role in the artistic process,” Sehdev said, according to the business insider.com story. “Does he really write his own songs? Is he choosing the artists to collaborate with, or is he just the face of a money-making empire?”
-hiphopdx
ABOUT: Nana Kwesi Coomson
[email protected] An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.
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