Research reveals: African women spend $1.1 billion on hair care products
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Despite limited financial resources, Africans are spending an estimated $7 billion on their hair, Media reports.According to Euromonitor International, people in South Africa, Nigeria and Cameroon alone spend about $1.1 billion on hair care products. That includes shampoo, lotions and relaxers.
The amount of money brought in by fake hair far outpaces that number, though. Reportedly, the dry hair (aka weaves, wigs and extensions) industry is estimated to be around $6 billion a year.
-flayvour360
ABOUT: Nana Kwesi Coomson
[email protected] An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.
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