Ghanaians wake up every day to see new products from Sarkodie. Particularly on the Social Media, the Best Rapper’s products have inundated the World Wide Web.
Initially, he (Sarkodie) was known to be outdooring a fashion line with the brand name ‘Sark’. The gallery of the ‘Sark’ products received barrage applauds from fans and non-fans alike, mentioning that, “the products look quality and will be the first ‘Celebrity clothing line’ to gain roots in the country.
Merchandising all aspects of human endeavours, Michael Owusu Addo, the only BET Award winner in Ghana is adding his name to producers of Drinking Water, Foot Wears, T-Shirts, Belts etc. Many people see the merchandising of Sarkodie amazing, as he is using his fame and influence as a two edged sword. “I think sanitary towels are what Sarkodie will come out with next because now he is doing everything” fans jovially express.
To others, this will derail the attention of the Achimota Preparatory alumni from music whilst others applaud him to be on the best part. On Face book, Armani Derrick Morrison, an Artist and a blogger updated “sumone advice sarkodie ooooo..he go follow dis sarkodie collection/clothing thing saaa den music go flop.now sef a saa hear say he bring water too…….yooo….sarkodie pls dont do dis to us oooo..pls”
So far, this is a product from Ghana that has received free advertisement online even before its launch. Many bloggers have covered it extensively whilst most fans use the picture of the products as their display pictures.
www.233times.net wishes Sarkodie the very best of corporate luck as he enters the world of Business to battle Kwame Despite with his H2olic drinking water and KOD’s 1957 with his Sark’s clothing line.
Author: Nana Kwesi Coomson (www.233times.net)