Management Consultant lauds Nana Addo’s post Talensi module

A renowned Management Consultant in the Western Region, Kwaku Twum Barimah, CEO of Amanaaso Business Solutions has praised Nana Akufo-Addo, flagbearer of the New Patriotic Party (NPP) for the strategy he’s adopted post Talensi by-elections.

Mr. Twum Barimah who is a regular panel on Skyy Power FM’s Jolly Breakfast (JBS) says Nana Addo has taken a strategic move to turn the failure of the party in the just ended by-elections into an advantage for the NPP.

Revealing to this medium, Mr. Twum Barimah said the flagbearer is employing a theory in psychology known as ‘Cognitive dissonance’ which involves sending a set of information out to counter information that already exists that is detrimental to a course.

According to .simplypsychology.org, Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc.

For example, when people smoke (behavior) and they know that smoking causes cancer (cognition).

Festinger’s (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

Author: Nana Kwesi Coomson (www.233times.net) @nkcoomson

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ABOUT: Nana Kwesi Coomson

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An Entrepreneur, Corporate Social Responsibility, Corporate Communications Executive and Philanthropist. Editor-in-Chief of www.233times.com. A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. His first degree is in Bachelor of Arts - Political Science (major) and History (minor) from the University of Ghana. He holds MSc in Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) from the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track.

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